In September 2018, Microsoft began rolling out its own Bing AMP viewer and AMP cache. In June 2017, Twitter started linking to AMP pages from its iOS and Android apps. In May 2017, Google reported 900,000 web domains were publishing AMP pages with more than two billion AMP pages published globally. In February 2017, a year after the public launch of AMP, Adobe reported AMP pages accounted for 7% of all web traffic for top publishers in the United States. In September 2016, Microsoft announced support for AMP in the Bing apps for iOS and Android. At the time, Google search distinguished AMP links with an icon.Īccording to one of the co-founders of the AMP Project, Malte Ubl, AMP was originally called PCU, which stood for Portable Content Unit.
Initially links to AMP pages were restricted to a "Top Stories" section of Google's mobile search results by September 2016 Google started linking to AMP content in the main mobile search results area. ĪMP pages first appeared to web users in February 2016, when Google began to show the AMP versions of webpages in mobile search results. More than 30 news publishers and several technology companies (including Twitter, Pinterest, LinkedIn and WordPress) were initially announced as collaborators in the AMP Project. The AMP Project was announced by Google on October 7, 2015, following discussions with its partners in the Digital News Initiative (DNI), and other news publishers and technology companies around the world, about improving the performance of the mobile web. The AMP Project announced it would move to an open governance model on September 18, 2018. AMP has been criticized for potentially giving further control over the web to Google and other concerns. After a technical preview period, AMP pages began appearing in Google mobile search results in February 2016. ĪMP was first announced on October 7, 2015. AMP pages may be cached by a CDN, such as Microsoft Bing or Cloudflare's AMP caches, which allows pages to be served more quickly. AMP is optimized for mobile web browsing and intended to help webpages load faster. It was originally created by Google as a competitor to Facebook Instant Articles and Apple News. AMP (originally an acronym for Accelerated Mobile Pages ) is an open source HTML framework developed by the AMP Open Source Project.
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